RENU ADVANCED SKIN CARE
The RENUAdvanced Skin Care System gives your skin the boost it deserves. Thoughtfully chosen ingredients tap into your skin’s natural ability to renew and to help fight the effects of everyday stressors. Together in a simple four-step process, they supercharge your skin—leaving it feeling toned and smooth, and looking radiant.
“Dave Barton is a talented and strategic creative director who brings out the best ideas and contributions of those around him. Whether it’s design, photography, video, events, packaging, or merchandise, he is passionate about his work and bringing together all of the individual elements to create an overall feeling and experience.”
CLIENT: ASEA
SCOPE OF WORK
Creative Direction
Art Direction
Design
ADDITIONAL CREDITS
Design: Erin Thomas, Steve Richardson, Riley Giles, Junko Barker
Photography: Erica Morgan, Kirby Bolick
packaging
Packaging materials, layout, typography and colors were developed in alignment with brand guidelines and in collaboration with the brand manager and marketing leadership. Coral was strategically selected from the ASEA brand color palette for a feminine appeal and expanded to include three additional shades to distinguish each step in the system.
The product packaging was awarded an American Graphic Design Award by GDUSA and entry into the AIGA SLC 100 Show.
photography art direction
Product photography is clean, bright, and beautiful, emphasizing everyday usage and product textures. I pitched the creative direction, co-created shot lists, helped arrange locations, talent, additional crew, and provided on set art direction.
product content
Product content was developed to be eye-catching, educational, and highly shareable across all communication channels, including the corporate website, mobile app, email, social media, and print collateral.
trade show graphics
The product line was launched at the ASEA 2022 Global Convention in Las Vegas. Signage was created in collaboration with the brand manager, designer, and copywriter, including several large format murals to educate and excite attendees.
Promotional campaign
The New Year, New Glow promotional campaign was developed to target customers making positive changes in the new year, and to help move inventory overstock. Campaign graphics incorporated a unique type treatment and graphic elements. Assets were created for multiple communication channels, including email, mobile app, SMS, and social media.
