PARK CITY SUNDANCERS BRAND IDENTITY
This brand was born out of the question: What if Park City, Utah had a professional basketball team, and their mascot was inspired by the Sundance Film Festival? The primary logo combines a sun, basketball, and film reel into one iconic mark. Other elements of the system include a vibrant blue and orange color scheme, bold typography, an interlocking PC monogram, and an alternate script. All elements look clean and stylish adorning the latest streetwear.
“I’ve worked with Dave Barton in different capacities for many years. His attention to detail is unmatched, and in working with him you understand the love of design and thoughtful craftsmanship he puts into everything he makes.”
SCOPE OF WORK
Creative Direction
Logo Design
Typography
Color Palette
Graphic Elements
Branded Merchandise
