MACGUFFIN GOODS BRAND IDENTITY
MacGuffin Goods was launched in 2017 to create exceptionally designed pop culture and nostalgia-inspired collectibles. Goods include enamel pins, apparel, stickers, patches, and prints. Day-to-day operations include designing all the products and packaging, product photography, managing online stores, and promoting via social media. The branding channels a clean, simple visual aesthetic while invoking the past, including vintage letterforms and sign painting.
“Everything from MacGuffin Goods is great. The quality is outstanding, they ship items safely, and they look amazing. You can’t go wrong shopping here.”
SCOPE OF WORK
Creative Direction
Logo Design
Typography
Color Palette
Illustration
Photography
Content Creation
branding
