To recognize ASEA business associates when they achieve new ranks, the company logo and tagline “Believe Belong Become” are incorporated into a high end recognition seal. Branded assets include a deluxe shipper box, certificate, and letterhead featuring the seal stamped in glossy blue foil on a regal navy color block. Each rank is commemorated with a collectable lapel pin. Digital templates are a convenient option for sharing the good news across social and online channels. Branding was awarded an American Graphic Design Award by GDUSA.

CLIENT: ASEA

SCOPE OF WORK
Creative Direction
Design

ADDITIONAL CREDITS
Design: Erin Thomas