ASEA 2023 GLOBAL CONVENTION

ASEA’s annual global convention is a celebration that brings together corporate leaders and sales associates from all around the globe. To bring to life the event theme “We power potential,” simple circle and lines that start as individual elements also come together—building dynamic bonds, pathways, shapes, and patterns. An electric blue color palette nods to the ASEA brand legacy and is accented with pops of purple, lime green, and light blue for a fresh touch. After developing and pitching the core concept for approval, hundreds of assets were created over a year-long campaign, including promotional communications, social media content, environmental graphics, presentation templates, and branded merchandise.

“I’ve been fortunate to collaborate with Dave for many years now, and he is a gifted designer, art director, and creative thinker. He supports other creatives and has the process down—from finding the right inspiration, to crafting a vision, going through revisions, and pushing to get the best quality of work.”

— Erin Thomas, ASEA Senior Designer

CLIENT: ASEA

SCOPE OF WORK
Creative Direction
Design

ADDITIONAL CREDITS
Design: Erin Thomas, Steve Richardson, Riley Giles, Junko Barker
Photography: Erica Morgan
Motion Graphics: John Jensen